Flock Safety
Through a union of hardware and software, Flock Safety is responsible for helping solve upwards of five percent of all reported crimes in America.
Five percent! That success led to a rapid growth phase in which they enlisted ANML to not only reimagine their website from the ground up but evolve their brand so it would stand out against the competition on every front. With the aim of differentiation, we introduced a strong geometric approach, the groundwork for an illustration style, and a warm but neutral palette to complement their signature green. Add that to a custom component system and we were able to create an end product that ensured scalability and dependability.
Regrettably, since the team and I at ANML created this site Flock has underwent another redesign and branding initiative.
ROLE
Art Direction
Visual Design
User Experience
CLIENT
Flock Safety
Knowing your audience means knowing their behavior.
By testing multiple versions of the homepage design and other sections of the Flock Safety website, the team and me at ANML were able to maximize the site’s engagement and double the conversions within five month of launch!